Lesson Plan for Senior Secondary 2 - Marketing - Role Of Facilitator Iii

Lesson Plan Subject: Marketing Grade: Senior Secondary 2 Topic: Role of Facilitator in Marketing III Duration: 60 minutes **Objectives:** 1. Understand the advanced roles and responsibilities of a facilitator in marketing. 2. Identify the skills necessary to be an effective facilitator in a marketing environment. 3. Discuss real-life examples of facilitation in marketing campaigns and projects. 4. Develop strategies to improve facilitation skills. **Materials Needed:** - Whiteboard and markers - Projector and laptop - Printed handouts/case studies on successful facilitators in marketing - Notebooks and pens - Slips of paper for activity - Internet access for research and videos **Lesson Structure:** 1. **Introduction (10 minutes):** - Begin the class with a brief review of the previous lesson on the Role of Facilitator in Marketing II. - Introduce today's topic: "Role of Facilitator in Marketing III" and outline the learning objectives. - Ask students to brainstorm what they think are advanced roles of a facilitator in marketing and write them on the whiteboard. 2. **Lecture and Discussion (20 minutes):** - Present a detailed explanation of the advanced roles and responsibilities of a facilitator in marketing. Use PowerPoint slides or the whiteboard for key points: - Conflict resolution within marketing teams. - Enhancing team collaboration and creativity. - Managing and interpreting market research data. - Leadership in steering marketing strategies and campaigns. - Emphasize the importance of these roles in the success of marketing initiatives. - Provide real-life examples of successful facilitators in marketing and discuss how they utilized their skills. - Encourage questions and allow for a brief discussion. 3. **Group Activity (15 minutes):** - Explain the group activity: Each group will receive a case study of a marketing project with various challenges. - Divide students into small groups of 4-5. - Each group will identify the roles of a facilitator in solving these challenges and present their strategies. - Provide printed handouts of the case studies and assign each group a different scenario. 4. **Presentation and Feedback (10 minutes):** - Allow each group to present their findings and proposed strategies (2-3 minutes per group). - Provide constructive feedback on their facilitation strategies and roles identified. - Highlight the strengths and areas for improvement in the proposed solutions. 5. **Skill Development Tips (5 minutes):** - Provide a list of key skills necessary to be an effective facilitator in marketing: - Communication and active listening - Problem-solving and critical thinking - Leadership and empathy - Adaptability and flexibility - Discuss practical steps students can take to develop these skills, such as participating in workshops, seeking mentorship, and practicing in real-world scenarios. 6. **Conclusion and Homework (5 minutes):** - Summarize the key points discussed during the lesson. - Answer any remaining questions from the students. - Assign homework: Each student should write a one-page essay on a marketing campaign they admire and identify the role of the facilitator in the success of that campaign. - Provide resources for further reading and research on facilitation in marketing. **Assessment:** - Participation in class discussions and group activities. - Quality and creativity of group presentation solutions. - Completeness and insightfulness of the homework essay. **Optional Extensions:** - Invite a guest speaker who is an experienced facilitator in marketing for a Q&A session. - Organize a workshop on advanced facilitation techniques in collaboration with local businesses or marketing firms. - Provide additional case studies for further group activities in subsequent classes.