Lesson Plan
Subject: Marketing
Grade: Senior Secondary 2
Topic: Role of Facilitator in Marketing III
Duration: 60 minutes
**Objectives:**
1. Understand the advanced roles and responsibilities of a facilitator in marketing.
2. Identify the skills necessary to be an effective facilitator in a marketing environment.
3. Discuss real-life examples of facilitation in marketing campaigns and projects.
4. Develop strategies to improve facilitation skills.
**Materials Needed:**
- Whiteboard and markers
- Projector and laptop
- Printed handouts/case studies on successful facilitators in marketing
- Notebooks and pens
- Slips of paper for activity
- Internet access for research and videos
**Lesson Structure:**
1. **Introduction (10 minutes):**
- Begin the class with a brief review of the previous lesson on the Role of Facilitator in Marketing II.
- Introduce today's topic: "Role of Facilitator in Marketing III" and outline the learning objectives.
- Ask students to brainstorm what they think are advanced roles of a facilitator in marketing and write them on the whiteboard.
2. **Lecture and Discussion (20 minutes):**
- Present a detailed explanation of the advanced roles and responsibilities of a facilitator in marketing. Use PowerPoint slides or the whiteboard for key points:
- Conflict resolution within marketing teams.
- Enhancing team collaboration and creativity.
- Managing and interpreting market research data.
- Leadership in steering marketing strategies and campaigns.
- Emphasize the importance of these roles in the success of marketing initiatives.
- Provide real-life examples of successful facilitators in marketing and discuss how they utilized their skills.
- Encourage questions and allow for a brief discussion.
3. **Group Activity (15 minutes):**
- Explain the group activity: Each group will receive a case study of a marketing project with various challenges.
- Divide students into small groups of 4-5.
- Each group will identify the roles of a facilitator in solving these challenges and present their strategies.
- Provide printed handouts of the case studies and assign each group a different scenario.
4. **Presentation and Feedback (10 minutes):**
- Allow each group to present their findings and proposed strategies (2-3 minutes per group).
- Provide constructive feedback on their facilitation strategies and roles identified.
- Highlight the strengths and areas for improvement in the proposed solutions.
5. **Skill Development Tips (5 minutes):**
- Provide a list of key skills necessary to be an effective facilitator in marketing:
- Communication and active listening
- Problem-solving and critical thinking
- Leadership and empathy
- Adaptability and flexibility
- Discuss practical steps students can take to develop these skills, such as participating in workshops, seeking mentorship, and practicing in real-world scenarios.
6. **Conclusion and Homework (5 minutes):**
- Summarize the key points discussed during the lesson.
- Answer any remaining questions from the students.
- Assign homework: Each student should write a one-page essay on a marketing campaign they admire and identify the role of the facilitator in the success of that campaign.
- Provide resources for further reading and research on facilitation in marketing.
**Assessment:**
- Participation in class discussions and group activities.
- Quality and creativity of group presentation solutions.
- Completeness and insightfulness of the homework essay.
**Optional Extensions:**
- Invite a guest speaker who is an experienced facilitator in marketing for a Q&A session.
- Organize a workshop on advanced facilitation techniques in collaboration with local businesses or marketing firms.
- Provide additional case studies for further group activities in subsequent classes.